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PROFESSIONAL SEO

The larger SEO packages are listed on the services page and go beyond the basic keyword and link-building offering. Before you decide what packages are right for you, please consider factors that will affect how you might want to consider writing content in the future.

So what exactly does a professional seo strategy look like?

Any information that you want someone to find you for can be optimized one way or another. It is the method you choose that determines how much optimization is possible. As will be mentioned more than once, a search engine spider’s job is to read html text, report back to the search engine with that text and index that text into appropriate categories in databases.

This is the basis for how someone finds you through keyword queries. How that spider indexes that text is the magic of seo. A spider accesses a website’s pages through text links. Header navigation links at the top under the headers will not allow spiders access if they are image buttons or dynamical link buttons which are not text.

The rule of thumb for achieving first page PR follows into 3 timeline categories:

1. Sites under one year of age will take at least a year for organic rank on the first page, if you have a good seo strategy.

2. Sites more than a year old will be able to rank (with a good strategy) between 1-6 months, depending on where the current rank is.

Exceptions to the seo rule… first, the blog

Having a blog site isn’t just for beating your chest and saying how much of an authority you are. Depending on how often you post, the subject matter and who is responding to your posts will make an astronomical difference to Google.

So much so that if you do a good job on planning your blog, posting, seoing, etc., your blog post doesn’t have to take 30 to 180 days to find its way to the first page. Sometimes it can show up within hours or even minutes.

Blogs by nature are seo-friendly. Not just because the wordpress developers had seo in mind when they designed their architecture, but because blogs are designed with user content submission as the basis for interaction. The internet is all about traffic, so search engines like it when they see lots of traffic flowing in and out of websites, and blogs are designed with this in mind. That goes ditto for social sites too.

What does having credibility and authority look like in terms of a blog? Imagine that you are posting a blog post, and in the process of your competitors doing research on how the hell you seem to be ranked for so many keywords on the first page, they stumble onto your blog.

Then imagine that they find your posts intriguing and decide to give their two cents to the discussion and reply to your post. They don’t even need to give their real names. The fact that they are on your site and with the knowledge that Google is tracking IP addresses, Google now realizes that you have x number of competitors on your blog site. What does that do to your credibility?

You are now the authority on that subject and Google will reward you with high rank… in some cases within minutes of a blog post. Imagine Mindshark having a blog post that was so favored that even Google might have an employee respond to our post. Wouldn’t that be nice?

Keywords

How costs are determined for keywords (a measurement for degree of difficulty) As you may already know, not all keywords cost the same or have equal levels of difficulty to rank for. Costs are determined in a number of ways.

PPC keyword costs are determined by

  • Supply and demand (level of competition)
  • Type of industry
  • Geo-targeted locations (local exposure or global exposure)
  • Quality Score (this one you can manipulate, the others are more difficult). I will talk about this one later.

Cost Category examples:

  • Highest cost level: Porn, gambling, financial, hot ticket items (depends on the item and demand)
  • Mid-cost level: Legal, pharmaceutical/medical, real estate, educational, construction, travel, sports, etc.
  • Lower cost level: small business, things less searched for: painting services, dry cleaning, etc.

SEO keyword costs:

  • Supply and demand (level of competition)
  • Type of industry
  • Geo-targeted locations (local exposure or global exposure)
  • Type and amount of seo strategies involved (there are literally a hundred things you can do).
  • The more seo-friendly a website is, the more options you have at your disposal.

Common Advertising based on keyword costs

Banner Advertising

  • Cost is based on the banner development determined by the IM company
  • Ad rate based on impressions (similar to how magazines and media charge for advertising)

Adsense & Sponsor Advertorials

  • Adsense text links
  • Site space dedicated to a sponsor using advertorials

Classified Directories

  • Free listings
  • Paid listings (allow more extensive coverage)

Article & PR Directories

  • Free directories
  • Paid directories (not all provide equal value, so do your research to find the best ROI)

Beware of those Directories and Marketing companies who many print/media clients go to by default. Marketing companies don’t necessarily know anything about internet marketing. That goes for directories like the Yellow Pages as well. You can bet that a client of Yellow Pages doesn’t usually have a site that converts. That’s because YP hasn’t learned how to do IM properly. They are still set in the stone age of advertising. They, like other established advertisers have the mindset of charging based on impressions… not actions.

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