Being on Facebook will not get you very far if you don’t have a strategic way of making the most out of it. A lot of people give up so easy on social media because they don’t see results right away. It’s best to remember that any SEO effort doesn’t yield results overnight. It really does take time. For Facebook Marketing, you have to establish (1) trust, drive (2) traffic, and eventually, (3) fan loyalty. Fan loyalty could eventually be measured by the increased number of likes and also — increase in sales.

Build Trust

Be responsive and engaging to your fans. Interact. Socialize. Hard selling drives people away. Nobody likes the feeling of being sold. So forget about the begging and desperate-looking landing pages. Think about it this way: if you’ve got something that people really need or covet, you don’t have to ask too hard for them to like your page. If you’re going to create a landing page anyway, welcome your visitors with an offer to provide them with something, in exchange of them having to like your page first to claim their freebies. Whether it’s a tangible thing or just free downloadable goods, people are drawn to pages where they can get something from. Be creative!

Drive Traffic

Remember that each person who likes your page has his own network of people under him. Therefore, don’t underestimate the power of sharing or “share” as how it’s known in Facebook. Once you have people in your page, run contests or activities wherein they will be encouraged to share what you have on your page and stir curiosity. Engage your fans through contests, helpful information, interesting updates, and compelling things that distract people in a manner where they will find it irresistible to share your posts.

Maintain Fan Loyalty

Once you’re driving regular number of traffic in your fan page, you need to maintain these people. Treat your fan page as a community apart from your business website. Your Facebook page is where you will interact and respond to your fans’ questions. Making them feel welcome and giving importance to their opinion is a big factor why fans stay loyal to a brand. These people become loyal customers when they feel comfortable, at ease, and important.

Mindshark Marketing is an affordable SEO service that caters to any kind of business who wants to enhance their internet marketing or online presence. Mindshark Marketing offers different kinds of services to cater each client’s different needs. Contact Mindshark Marketing now to find out more about Facebook Marketing.

1.) Simple, straightforward, uncomplicated. The current trend in web development gave a whole new meaning to “simplicity is beauty” and “less is more”. Providing your web visitors with a simple website interface is a huge plus factor. People are drawn to hassle-free browsing because they feel comfortable in navigating your site easily. Businesses nowadays try to achieve low-key, intuitive, and minimalistic designs. The simpler the navigation design is, the lesser the distractions.

2.) jQuery/CSS3/HTML5 Animation. HTML5 and CSS3 are said to be the next generation of the web, and will encompass the possibilities in web design and web development. Combining these with an action-oriented language such as jQuery, the range of effects and applications that can be produced is astonishing. With this, you get outstanding aesthetic and animated effects with fewer lines of code.

3.) Infographics. These are graphics or visual representations of data, knowledge, or information. Infographics quickly convey knowledge and engage its viewers. This is one of the simplest forms in which content can be presented to the consumer. It promotes sharing of information in an uncomplicated, visually appealing manner.

4.) Ribbons & Banner Graphics. If you browse many websites, you probably noticed that ribbons, badges, and banners are trending right now. Ribbons and banner graphics with a 3D look are especially popular designs right now.

5.) Customized Font Faces. Custom font faces gives more personality and individuality to a website, thus, custom font faces are here to stay. Besides, we’re tired of seeing the same old font faces like the Arial, veranda, Helvetica, and worst — Times New Roman.

6.) Multi-Column or Mega Menus. Mega menus refer to drop down menus that contain columns of links. The best features of this menu is that it’s pure CSS only, it’s multi-level, it gives multiple menus under a single page, it’s HTML List based, it’s supported by all of the latest browsers, it supports IE6 with Conditional comments, it’s browser compatible, light weight, and most of all — it’s flexible. It can work for three or more levels (just tweak them in CSS).

7.) Huge Artworks. Simple websites with eye-popping artworks seem to be one of the biggest current trends in web development. You will notice a lot of freshly-designed websites to have huge vector graphics or artworks somewhere in the page. The artwork often symbolizes what the website is about, or it could simply add to the visual experience you get when navigating a page with simple, intuitive menus.

8.) Flash. Resurgence of Adobe’s Flash technology in 2012 goes to show that Flash is here to stay for a good while. Web development professionals still believe that Flash remains to be the best tool for interactive video, animation, and 3D online.

9.) Fixed-Position Navigation. This never allows the user to lose sight of the directory links as they scroll — and this feature is getting more popular as time passes by.

10.) Responsive Interface Design. This is about creating interfaces that adapt to the user’s capabilities in terms of form and function.

Ready to revamp your web design to enhance your SEO? Contact Mindshark Marketing for the latest innovations in web development.

• Your SEO is not being tracked thoroughly. If you aren’t tracking your SEO efforts, how are you able to monitor your progress and see whether you’re getting back your expenditures in SEO through profit? Mindshark Marketing provides tracking services for metrics such as bounce rate, time on site, conversion rate of lead to customer, traffic, traffic generated keywords, and listing position for keywords you’re targeting every month.
• When your SEO wins don’t last long. When your SEO wins are short-lived and huge slips happen (i.e. position 2 to position 7 or page 1 to page 4), it’s a sign that your SEO approach is not good for long term power. Mindshark Marketing aims for long term results. We do this by continuously creating keyword optimized content around the keywords you’re ranking for and are working to improve your link-building efforts. To know that if your SEO scheme is successful, you’ll see results for more than three months.
• Revamping design but not the quality content, readability, and inbound links. Design can impact SEO positively or negatively. In this case, lack of good contents and inbound links won’t do you any good. Redesigning your website without these important factors in mind will not help, rather, will hurt your ranking even more. Mindshark Marketing approaches this issue by improving the quality of contents and inbound links first than just redesigning your website. On top of this, Mindshark Marketing takes care of your web development, tracks your SEO progress to have a better study of what’s really going on with your SEO and what else could be done to improve.
• When your SEO strategy does not include social media as vital part. There is a great and complimenting relationship between SEO and social media. When you post articles with great contents on your website, sharing it to different social media avenues give your articles more exposure, and more chance to circulate further to potential customers. Mindshark Marketing makes sure that great contents are backed up with terrific sharing possibilities through different social media sites.
• Your SEO does not have a good inbound link strategy. When link building isn’t one of your SEO strategy’s priority, it becomes a problem. Although link building can happen organically, just waiting for it to happen will harm your SEO scheme. Mindshark Marketing helps build links and improve SEO naturally — in a more efficient manner by encouraging real relationships with your readers.

For more SEO solutions, visit Mindshark Marketing’s blog or contact Mindshark Marketing for more details.

The following are some things to consider when selecting a good SEO. These things might actually help you in finding a good SEO without spending more than what you should.

Statistically, not all SEO are very good at the job.  In order to be very effective and proficient in SEO, it takes a lot of practice, knowledge, and experience. The best ones in SEO are very well connected, which you don’t get to buy for a few thousand bucks. An attempt to reach your audience over the web can earn you profits but an uncommitted, ill structured manner of SEO will yield the opposite. Instead of throwing away your cash to an inexperienced SEO which can cost you serious amount of money, make an extra effort in understanding what a good SEO is so that your investments will go to the right direction.

It’s tough to step up the game in SEO when you don’t have an idea on what level to target content at. It is as though no matter what the content, we feel that our SEO is not enough. Companies feel that their SEO is not enough — this is the issue that is being used by SEO companies to convert you to a customer. They make you think that they have the “secret ingredient” or the “advanced formula”. In most cases, those “secrets” will be short-lived and would wear off because Google easily catches on. These “secrets” often fit a very narrow niche, or just some high-level techniques that require a tremendous amount of time and effort. It all boils down to one thing: there’s no magic technique that would instantly propel a website to the top rankings without serious hard work.

This is where you’ll find out that Mindshark Marketing sets proper expectations, stay truthful, rational, and just deliver results. What other SEO clients won’t tell you is that great SEO also relates on how you interact with your clients. Keep clients engaged so that you will keep them as a loyal customer for a long time.

Mindshark Marketing lays the cards on the table and does the real hard work. Its team of experienced and hard working professionals work by staying on top of the game with the right keyword phrases selection, in-depth view of how your competitors run their business, providing great contents, link building, and track website activities. Mindshark Marketing will analyze what these data are telling you in order for you to have a successful SEO.

Before the dawn of the popularity of social media, it is used to be believed that an unhappy customer would tell and influence ten people. Nowadays, an unhappy customer can influence hundreds or even thousands simply by writing a bad review in a review site or blog about your product or service in different blog platforms and social media sites where articles are easily shared to their network of people. You can just imagine how the rippling effect may devastate your reputation.

On the contrary, providing an excellent service is the best way to rake great reviews and testimonials in. When your business continuously provide quality service and encourage your customers to make a review about them, then you are guaranteed to attract more potential clients in. Being able to do this will have a strong and positive impact which could be your best marketing tool.

It is true when they say that word of mouth is the strongest marketing tool that you could have. Customer feedback or review is the best way to find out what you could do to make your business better. Mindshark Marketing believes that reviews from customers are a means to improve your internet marketing. Mindshark Marketing is here to help you track customer reviews so you can act on them.

Don’t get discouraged when you get bad reviews. Bad reviews may emerge but this is a great opportunity to turn something that seems bad into something good — when you act on it right away. When your customers and potential customers find out that you address the issues on bad reviews right away, your customers will see that you care about them and that they’re in good hands if in case anything goes wrong with their transaction with you. You build something that is quite difficult to gain and that is TRUST.

Communication is key. Based on our case studies, no social marketing program gets enhanced without an SEO company to help you in achieving your goals through your internet marketing efforts. Communication plays a vital role on your part as a business to interact and stay on top of what your customers are experiencing about your products or services.

Mindshark Marketing is an affordable SEO service that caters to any kind of business who wants to enhance their internet marketing or online presence. Mindshark Marketing offers different kinds of services to cater to their clients’ different needs. Contact Mindshark Marketing now to find out more about review management.

It starts with a simple ignition: a bad word, video, or photo posted about you that would tarnish your reputation. You can ignore the wildfire and feel the devastating effect OR you can do something about it. If you choose to do something about it, this is where online reputation management takes place.

Mindshark Marketing’s online reputation management does the damage control for your identity. Cleaning up the content by removing the harmful content is the best bet but is definitely not always a possible option. Most likely, you can’t just beg the content owner to take his content down. It’s not always possible to remove the content written about you —especially when the writer or owner of the content is hiding under anonymity. There are also countries where you are unable to file lawsuit or complain about abuse against the origin of the publication made against you.

However, there is an option to drown the bad content out. If all else fail —after you’ve requested for the content to be removed and you still don’t succeed, you can drown the harm out by yourself or ask help from a team of experts who knows the proper way to do it. Drowning out harmful contents is one of Mindshark Marketing’s expertises in online reputation management.

But what kinds of positive content is Mindshark Marketing going to publish? To give you an idea on how we drown out harmful publicity, we conduct an in-depth discussion with you on things that are vital to overpower the negative things that are being said about you. Mindshark Marketing will conduct an analysis and gather all media sources that caused you trouble with the use of our state-of-the-art technology and analytics tools.

Mindshark Marketing’s online reputation management also may also include creating professional profiles for you and market you under a good light. With Mindshark Marketing’s reputation management, you can expect someone to monitor your online identity for you. Online reputation management is now one of the most important parts of the internet marketing industry. Mindshark has already been successful in this field due to its excellent study habits and staying on top of the current trends —that means that with Mindshark Marketing, you are being offered the current line of tools that truly works and yield actual results.

Dealing with reputation management need not be a stressful effort. You can trust a company that has a satisfied, loyal client base and great reviews. Remember, reputation takes a lifetime to build and seconds to destroy. Good thing there’s a company that knows sure-fire ways to help you enhance your reputation and drown down bad reviews about you or your business. Contact Mindshark Marketing now for more information on how you can start your online reputation management.

For most twitter sceptics out there, they think that twitter is senseless due to the fact that twitter is mostly popular for celebrities who rant and rave about their lives. At some point, it could be senseless but since twitter is pretty entertaining, millions and millions of users find it interesting and because of that, people get addicted to it. Your business needs to be visible where the people are, and one of the avenues for it is twitter.

Twitter marketing becomes successful when done in a professional approach, no personal commentaries or usage, and no robotic spam messages, of course! Here are some tips in using twitter for marketing:

-          Create a username that stands for your business or brand. If all possible usernames are already taken, you can definitely use your unique selling proposition or USP as your username in twitter.

-          Use a logo and background image that is clear and professional looking. This adds up to the credibility of your online presence.

-          When following people, don’t follow blindly. It’s ideal to follow people that are interested in what you are offering. If your business is location centric, it’s wise to follow people in that area who are potential clients for your business.

-          Tweet often and tweet like a real human being. The last thing a user would follow is an account filled with robot-like advertisement tweets. Twitter marketing is about socializing with real people.

-          Acknowledge new followers. Mention or tweet them. You can even send a direct message to them and let them feel your appreciation.

-          Integrate your twitter to your Facebook, website, and blog site. This way, whenever you tweet, your Facebook and blog shows that tweet as well, real time.

-          Interact with other twitters. You can mark relevant tweets as your favourite, reply to relevant tweets, and re-tweet or RT interesting and relevant tweets. This way, you build a connection with other users and the chances of you getting followed back gets higher.

-          Last but not the least; be friendly, positive, and professional. That’s the best way to go unless your business nature requires you to be otherwise.

The boom of twitter is primarily because of the hype, the accessibility, the entertainment, the simplicity, and how fast one can reach the world with just one tweet. Twitter marketing is fun and effective when done correctly. Visit Mindshark Marketing to find out more about Twitter marketing and other services offered http://www.mindshark.ca/services.

Overdoing posts in users’ or other businesses’ walls is also counted as a form of spamming. In fact, this kind of act looks like a desperate move. People are often turned off by businesses that run after them. You want people to run after you. How? Think about one particular Facebook page you liked and often go back to visit every now and then. What are their activities? Do they just advertise their products and/or services, or do they INTERACT? Facebook is called social media for a reason. You have to socialize.

Having an administrator that responds to inquiries and make their fans feel welcome in your Facebook page can make a whole lot of difference. But how can you get people to “like” your page and interact with you? One of the most effective Facebook marketing strategies is to get people to “like” your page by giving something away. Run a contest wherein people who “like” your page can get a chance to win a product or gift certificate from your business. Run trivia questions or photo contests. These draw people to your Facebook page. After having them on your page, being interactive will build brand loyalty.

Things in Facebook marketing that won’t work are the following:
- Unresponsiveness: This is when someone comments on a post you made — whether it’s a question, remark, or any suggestion, it’s best to response back to acknowledge a user that his or her opinion matters to you. If you get any nasty comment, it’s a smart move to response back with a positive reinforcement. It will make your business more appealing and professional.
- Neglect: A Facebook fan page that has never been touched for the last three months is a lot like sporting an unkempt hair full of split ends. A good Facebook marketing strategy is to continuously post quality content that will stir interest among readers.
- Just advertisement: If your Facebook page is just a huge wall of advertisement without interaction, pretty much it’s as boring as a lazy cat in the eyes of Facebook users.
- No instant gratification, no rewards: It’s safe to say that Facebook marketing is about being generous. It may or may not be all about prizes or physical rewards, rather, being generous in information, time to respond, and showing what users want to see makes Facebook marketing effective.

Visit Mindshark Marketing to find out more about Facebook marketing and other services offered http://www.mindshark.ca/services.

Zamir Javer’s key to making Mindshark Marketing’s search engine optimization successful is that he listens to what the client wants and pitch in solutions that the clients don’t seem to know that they happen to need. How the client wants to present himself online is highly important in figuring out ways to make him stand out. From the materials and information gathered from the client, Mindshark Marketing will then find ways to improve the client’s numbers.

For Mindshark Marketing’s CEO Zamir Javer, he gauges success through results. Zamir is unafraid of criticisms even if they are negative because he’s knowledgeable in turning bad publicity to good publicity, hence, the reputation management service that Mindshark Marketing provides.

But how does one really should gauge if SEO really is successful? What should improve in numbers? Visitors? Quality leads? Search engine ranking? Conversion rate? There are a lot of things that hold numbers but often, business owners are so caught up with numbers that they lose focus on what they really should prioritize first. Having a definite idea on what should be accomplished therefore they became blinded even if a successful SEO campaign is already taking place. It is true that a good SEO campaign doesn’t happen overnight. It takes time, effort, and patience to organically grow and be successful.

Zamir believes and lives by the principle of providing his Mindshark clients with original content in all pages that needs content. Original, witty, and interesting contents get links. People will naturally quote or link your site pages when they find it useful, comment-worthy, or simply informative. Zamir Javer’s team at Mindshark Marketing works very hard in accomplishing this aspect of improving SEO. Original content helps you be more visible in search engines as well. Original content helps your website stand apart from other sites with the same topics or content themes. Mindshark Marketing does what it takes to get you original, well-researched content themes. Quality content is the best way to get things rolling and not the number of blogs remixed from other sites.

Another means for improving online presence and SEO is through the use of social media applications and social networks. Through this, a business can easily be in touch with their existing clients and reach out to prospects as well. It’s a fun, and interactive way to promote your business, find out the pulse of buyers through their comments and suggestions, so that you can easily tweak and adjust your structure to suit your client’s needs.

Mindshark Marketing CEO Zamir Javer is the owner and Director at Skyton Holdings Inc., J International Corporation, and Founding CEO at Mindshark Marketing. For questions and inquiries, visit http://www.mindshark.ca/contact-us for more details on Mindshark Marketing and Zamir Javer.

Video marketing is advertising a product or service using a video to further explain the use or significant of that particular product and/or service. It educates a web visitor about some elements of your products/services once they’re on your site. This strategy practically assures to get you extra exposure for your offerings, as well as a long periods increasing in your website traffic.

There are many reasons why video marketing is attractive to many businesses today. It is somewhat inexpensive to make videos and post them online. Give it a plus point that your videos stay online forever. On top of that, nearly all social media sites promote video posting and sharing. Using the right schemes to create and post your videos online, the viral video opportunities are endless. Not yet convince? Below are some essential reasons why video marketing is very vital for your business.

Most people like watching videos rather than reading traditional text pages. Majority of your web visitors would rather watch a video than have to read text-based details. Gather all the required explanations for your product/service then try to make it short and straight to the point. You don’t want to lose your viewer’s attention with a long and boring video representation. Next to that is a great response from your online customers or readers.
Boost Product/Service Veracity. A positive viewpoint for your audience is shaped if your webpage had proficient video for your offered product/service. It has the capacity to increase branding and credibility into your website visitors.
Video marketing creates a captive audience on your website. Most people post their videos on YouTube and other social-media sites. However, make sure to always embed your videos on your own website. This will enhance the amount of time people spend on your website and help grow a captive audience. Basically, it depends on how dexterous the video is made and how long it is you could really hold your web visitor on your website. It would surely decrease your website’s bounce rate.
It is shaping the business world. The world is changing, business is varying, and how you advertise your products/services is altering faster than ever before. Social media, PPC, SEO, and blogging are all critical to the success of your business’ advertising efforts. But the biggest shift in the marketplace today, however, is in online video marketing. Online video sharing is growing in power and strength and many businesses are already leveraging this amazing technology for opportunities that exist in helping to grow their business.
Video marketing has now been around for a number of years and it is an area that is still continuing to grow as time moves on. The possibilities and the benefits are only limited by you. Lunge now and give it a try! The longer you wait, the faster your competition will claim their video space and run with it. ]]> http://www.mindshark.ca/video-marketing-is-it-vital-for-my-business/feed 0